Friday, 25 July 2014

New Fetch and Fetch And Render options in google webmaster tools

Google webmaster tool is a great way to optimize your site and get indexed faster by Google Bot. But some way unaware that the option called Fetch as Google can send the Google bot right away to your site and fetch the contents and links in your site. Fetch as Google is a great way to test the performance of your site and get indexed faster in Google search results.

It is true that submitting a sitemap in the webmaster’s tool help in indexing and It is also easy to add sitemaps in the Google webmaster tool. Then why to option Fetch as Google?

The Fetch as Google tool lets you see a page as Google sees it. This is particularly useful if you’re troubleshooting a page’s poor performance in search results. For example, if you use rich media files to display content, the page returned by the tool may not contain this content if Google can’t crawl it effectively. You can choose to fetch a page as Google’s regular web crawler sees it or, if you publish mobile content, as our mobile crawlers do.”

The Google bot fetch information about The HTTP response returned by your server, When you requested for the crawl , Your site’s HTML code, and an image of the webpage as Google bot sees it, with a list of resources Google bot couldn’t get to, if any.

The Google render option is new but a power full feature to know  if there is any “unreachable” resources, usually codes in your site. To use the Fetch as Google option, just go to Google webmaster’s tool and click on Fetch as Google which is located on the right side of the page.  Then just give the URL you want the Google bot to fetch. The results will be shown after a few moments. Means that Google Bot check your site right away when you try Fetch as Google !

As we mentioned earlier here Render is a new but power full feature launched by Google. Through Render option you can ask Google to show how it sees your site.

But what is the difference between partial status and complete status? The partial status indicates that there are some resources which can not be accessible by the Google bot. The major reason may be your Robots.txt file.

A complete render status shows that your site warmly welcomed the Google Bot :). For indexing you can option for “index only a specific URL” or index URL and all linked pages. The latter option is limited to ten chances per month.

We know recently google updated their webmasters tools. In the upgraded webmaster version new two options are added in fetch as google bot portion. One is "Fetch" button and the another is "Fetch And Render", These two new buttons are making some users confuse.

Fetch :-

The fetch button work same as the old one, It do the same work as the old google fetch system use to do.

Fetch And Render :-

In aim to render the page, Fetch As Google bot will try to find all those external files, which are involved, And will fetch them asap. If those files includes images, CSS and JavaScript files, then may be other files will be embedded indirectly through the CSS or JavaScript. The new fetch and render also generates a clear preview of that link of path that you fetched.


Thursday, 24 July 2014

What is Page authority?

Page authority is a metric, developed by SEOMoz, to predict the ability for a specific page to rank in search engines. Page authority uses a 0 to 100 logarithmic scale. A high Page authority score means your page has the potential to rank well in search engine results.

Page authority is an SEO term used to describe the probability that a specific page from your site will be found on a search engine.

Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

Page Authority vs. Domain Authority

Whereas Page Authority measures the predictive ranking strength of a single page, Domain Authority measures the strength of entire domains or subdomains.
You can measure Page Authority using Open Site Explorer or the MozBar, Moz's free SEO toolbar.

Secret Strategies to Improve The Page Authority via SMO:-

You can build high page authority to a website by following white hat and grey hat techniques. Usually you won’t be able to get instant traffic by following white hat techniques, but will surely get good returns after 2 to 3 months of patience and hard work. Whereas grey hat techniques are quite easier to achieve and much smarter to implement. I usually go with these both strategies, which majorly depends on the type of niche, or the type of SEO client I deal with.
Remember that white hat techniques allow you to restrict yourself from manually pointing links to your website, whereas grey hat concepts will allow you to play around with back links and content production.

White Hat Techniques to Improve Page Rank:

First let’s discuss the most important metrics which will improve the page authority of a website. This completely depends on the type of niche your website is built on. Usually the white hat techniques include the following strategies.

High Quality Content:-

This is the first key point you need to remember when writing content on your website. Always make sure to provide high quality content which doesn’t go under 1000 words in total. I know people who say Google doesn’t care about how long or short you article is! Your content should always engage people to discuss about it, no matter if none of the relevant websites link back to you.
Simple Tip: Try to find low competition keywords, which might help you to get good rankings and back-links in future.

High Quality Backlinks:

Getting back-links to your website is an amazing art, which majority of us fail initially. We know the best way of getting a backlink is through guest blogging. But how about get a high quality link without even guest blogging about it? That’s where the concept of high quality articles come into the picture. Just as discussed in High Quality Content, all you have to do is to write good content and wait for it to generate links automatically. If not you have to apply the standard approach of getting quality links through Guest Blogging.
Always make sure to get authority from an high authority pages, as the individual pages in a website will have an individual ranking. Which means, consider a website Pagerank is 5, this doesn’t mean that all the pages in that website will have PR 5. Majority of them will be zero, as the authority of that website will depend on its home page, when compared to individual pages. Similarly page authority, which is different for different pages throughout a website. Check out the above screenshot to differentiate between home page authority and individual page authority.

Good Internal Backlink Structure:-

Your website should always have a deep inter linking structure, which you have to closely monitor every week. Identify the high authority pages within your website, and make sure to use them on fresh/newly built pages. This will boost your website traffic as internal linking works amazingly most of the times. Make sure your website doesn’t contain more than 3 layer linking system, as too many internal links might not help the website to rank better in Google.
You can use any, open site explorer or majestic seo to find the top authority pages within your website. Just like the above screenshot, always make an excel list of your highest authority pages to track down your individual page authority. This will help you to use them to pass link value to low or new pages within your website. I specifically use this for my clients, but nothing harmful in using with your personal blog. You should also add your most popular and targeted landing pages on the website home page to get the maximum page authority. You can find this strategy in Amazon, Flipkart and many other conversion based websites.

Social Media Engagement:-

Using social media, you can increase your brand awareness, trust, traffic, relationships and authority. Some recent metrics proved that the page authority of a website can be improved with organic social media engagement. You should find people who are interested in your content and make them to share your website/pages organically. This is possible with by writing good content, sharing others articles/pages, engaging people with comments and interactions. In fact sometimes your website content should be shared less number of times, when compared to your friends and people you follow.
Some case studies suggest that your Twitter shared content should be 60% from other sources, 30% from your websites and 10% should be conversations. This really works, as my blogs and clients get massive traffic from Twitter on regular basis. And when it comes to Facebook, you should always make sure to engage your content with your friends and followers. Facebook looks at the following 3 factors when considering your article.
  1. How often do you engage with your friends and look at their content.
  2. How many likes, shares and comments you receive on a particular post.
  3. How much you have interacted with this particular type of post in the past.
Following these above strategies will allow people to visit your website, which in turn helps your site to get amazing page authority. As we know the fact that Google looks at social media engagement, I guess its the right time to jump into social media optimization.

Frequent Updates:-

Updating your website with fresh and engaging content can really improve your site Page Authority. You have to make sure to update your site at least once or twice in a week. This will make people to come back to your site with social media, bookmarks, email campaigns and gradually search engines. Never stop writing fresh content, as we this world has enough quality readers who come and spend little time on our websites.
If you have a static website, which doesn’t need much updates, then make sure to have a very good quality on it. The best example is a static website of any company/client, which doesn’t update the content that frequently. These cases are quite common, as some companies doesn’t require much social or search media engagement. Usually the bots doesn’t like websites with same content over a period of time, so why don’t you entertain them with some change of content? So what ever you write or update, make sure it goes viral on social media.
You should also make sure that your website navigation and loading speed are decent enough. Sometimes Google doesn’t like to show your pages with low performance. This might indirectly affect your page authority, but never late! Start improving your website page speed and loading time for good SERP’s.

Some Old Techniques to Improve Page Authority

Apart from these above metrics, a website page rank can be improved with some standard SEO practices. Few of the very old techniques which worked for me are,

  • High Quality Directory Submissions
  • Professional Article Marketing
  • Relevant & Quality Forums Posting
  • Engaging Blog Comments in Authority sites.
  • Question and Answer pages
  • Quality Press Release Submissions
  • Quality Social Bookmarking Submissions

And some other SEO strategies which might help you in improving your page authority. Remember that too much of anything is not good for your blog/website. Always make sure to follow a slow and steady process when improving your Page Authority. I have personally experienced a lot of change in page authority, which was improved from 23 PA to 36 PA in just 2 months with only 43 articles on total. Hope this article helped you to improve your page authority and traffic.


Text isn’t the only important factor in SEO! With search engine capabilities to browse for images, these graphics are more important than ever. But how can people find your site through images? Incorporate related images into your pages and include descriptive ALT text so that these images can be found on search engines. More traffic to the image will generate more traffic to your site.


Is Domain Authority is Important for our website?

A Domain Authority a metric to show the number of root domains which link to different pages on your website, rather than all links pointing to your homepage. So if your website has more number of links from different pages, its considered to rank better than other websites which link to their home page. Usually the Domain Authority rank is calculated by combining few metrics like root domains, number of total links, mozRank, mozTrust and etc.



5 Best Techniques to Increase Domain Authority (DA) of a Website:

The more Domain Authority your site has, the more popular it will be in search engines

Deep Linking:

When you are building an authoritative website, make sure that all the inner pages of your blog/website are strongly built to each other. Create authority for all the pages you have in your website, and optimize each page for the specific keyword it is targeting. You should tell Google that all the internal pages are as much as important to rank well, just like the home page or any other popular page of your website. So we need to build a lot of backlinks for internal pages in order to show up in Google.


You need to build trust into each of these internal pages, which helps us to build a solid Domain Authority in long run. Check out how you can do that:
  • Interlink to your pages with relevant keywords from other different pages of your website with that keyword.
  • Send a lot of backlinks to a page from one page which you are linking to. (Confusing? Well, If you are writing an article about PageRank 2, and you have already written an article on PageRank 1, then send as many links from PageRank 2 article to PageRank 1, where ever possible.
  • Link the pages from other external pages like Home, About us, Advertise or from any other place where you can send some links to that webpage.
  • Use different variations of the keyword you are trying to link your internal pages, and make sure not all the linking phrases have the same kind of keywords or anchor text links attached to it. (For example: If I’m writing an article on How to get Adsense approved in 3 days, you can use different variations to link up that phrase to generate links. Some of them are, Get Adsense approval within 3 days, how will Adsense approve accounts in 3 days, can you get your Adsense approved in 3 days? and so on..)
  • Try to get high quality external links from other websites on the same page you are targeting with a particular phrase.
  • Make sure all the links are functioning properly when they are hosted on the page you are linking from.

Link Diversity:

Link Diversity is an Off-Page SEO concept you need to understand for better Domain Authority rank. Link diversity is a SEO term which is used to decide the range of different links pointing to your website. If you are trying to get similar kind of links from a site again and again, Google doesn’t give much value to that page or URL you are trying to rank on. Instead, its better to diversify the links from different sites and sources, so that each link is calculated as a different entity to your targeted page.

The best example for this situation is when people comment on dofollow websites for backlinks. People generally comment on a dofollow website to get free backlinks to their targeted page, but forget the fact that they shouldn’t come from a single source all the time. You should make sure to comment from different websites to maintain the link diversity, and show Google that your targeted page has enough backlinks to rank up in search engines. And Google doesn’t give much importance to the links which come from comments, as most of them are nofollow. In this case, try to get links from different websites by submitting quality content to their guest blogging service, or by submitting articles to article directories, and so on. But make sure the links are diversified to get good authority on the page you are targeting.
Some guest bloggers submit their content to websites which allow 2 to 3 backlinks from the article which they post, in that case, make sure to utilize the links in 3 powerful ways,
  1. Point one link to any previous post of your site,
  2. Point one link to your home page, and
  3. Point one link to a category which you think is most important. (Ignore if the site owner allow only 2 links)
In this way you get more links to your website, and try to build as many inbound links as you can. I would suggest you to be on the safe side of the getting links manually. Never use automated software’s, tools to generate backlinks to your high authority site. Check out the below by Rand Fishkin about the Link Diversity.

Quality Content:

You know the fact that a website should contain high quality content to rank up in Google. So how is this related to Domain Authority? Well, it is! After the Google panda update, many websites lost their authority in Internet, as they lost their low quality pages in search engine positions. When you write high quality content, people do link it from their websites, other resources to share the content among their networks. So the links which point to your website from other websites is an added advantage to your site popularity. There are many other metrics you need to follow to keep your content quality rich. Some of them are:

  1. Avoid duplicate content issues.
  2. Write fresh and genuine content.
  3. Teach something new to your readers.
  4. Never stuff keywords into your article.
  5. Check for grammar and spelling corrections.
  6. Write a huge article with amazing information.
  7. Write the content for users (not for search engines).
  8. Guide users to a relevant content and add some value to the post.
  9. Never host too many ads or promotional links in your article content.
  10. Don’t make silly mistakes like improper title tags and meta descriptions.

There are many other metrics which can stand out your blog from other popular blogs. Observe your competitors very carefully and see to that you host only quality content in your website. You can also increase the authority of a site, by making quality videos and hosting them in different places. Just make sure to write a transcript to the video you made, and upload it to popular video hosting sites like YouTube, Vimeo and etc.

Go Social:

If your website actively participating in social media platforms like Twitter, Stumble Upon, Reddit, Pinterest, Facebook and etc, Google surely shoots up your website to top 10 rankings of first page. They recently updated many algorithms to rank websites on social media authority, appearance. If your website’s social reach is highly popular, then the site authority will surely go up gradually, which will affect your site rankings in search engine positions.


The above image is taken from who mentioned about the importance of getting maximum tweets to a page which can influence its rankings in Google. According to them, If a page gets more than 7500 Tweets, its likely to show in the top 5 results of Google page 1. This case study clearly shows the importance of social media to increase a site Domain Authority and popularity.


You cannot expect a one month old site to get a high domain authority rank just like that. The Domain Authority of a website can depend on its age and popularity. When you add enough articles to your website, start concentrating on getting high quality backlinks to each of these pages to rank high in Google. The more content you add to your website, the more popularity it gains in long run. Just concentrate on the quality content and backlinks to improve the site Domain Authority slowly.

 How do you Check Domain Authority?


The Domain Authority of any website doesn’t depend on its back-linking alone, there are many other metrics you need to take care which ranking up in Google.



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