- “Search Network only” (which means Google search only)
- “Display Network only” (which means your ad shows up in Google’s Display network of websites, videos, YouTube, Blogger and more. This is also known as AdSense)
- “Search Network with Display Select” (which is a combo of search and display)
Display URL: The URL displayed in an ad. This is not necessarily the URL of the page a visitor will arrive at after click.
Distribution Preference: Indicates whether or not your ads will appear on the Google Search site and/or the Google Content Network.
Double Serving: Displaying more than one ad for the same company at the same time.
Conversion Tracking: Allows you to track various actions or goals on your Website like leads, purchases, signups, contacts, etc. Conversion tracking is usually coupled with an analytics system like Google Analytics.
Conversion Types: The action completed to count as a conversion. E-mail signup, purchase, subscriptions, etc.
Standard Ad Delivery: An ad serving method that shows ads across a day to make sure you don't accrue all of your clicks early on.
Recommended Daily Budget: A budget that is determined by Google AdWords to have your ad show as many times as possible for your keywords.
Relevance: How useful the ad or keyword is to the searcher or audience.
Return on Investment: Measured by how much return you receive from your online marketing investment. An example would be if you spend $1000 on Pay Per Click ads and you make $2000 in profit from sales, then your Return on Investment would be 100%. Calculated: ($2000-$1000) / 1000 = 100%